SALES & MARKETING
LEADERSHIP

For the better part of my career, I've been immersed in Sales and Marketing. You could say it's in my DNA.
I've played progressive leadership sales & marketing roles with an iconic global leader that has helped millions of sleep deprived, frustrated consumers get a better night's sleep with innovative sleep products.
Along the way, I've developed a deep arsenal of skills and talents driving revenue, consumer awareness and brand affinity.
Developing solid, long-term partnerships with leading retailers, I've connected millions of Canadian consumers find best-loved mattresses.
Through my journey, I have been blessed to lead highly talented creative marketers and skilled salespeople, that as a team, we built the rocket fuel to connect consumers during their purchase journey and drive dominant market share in Canada.

PLAY TO WIN
If you want to win, you can't stand still.
I'm experienced in retail consumer product marketing + sales. With experience comes wisdom. I've learned from successes. I've probably learned more from failure. I'm focused on driving market share, revenue and profit.
You needed to constantly inspire your team to evolve. Remind them to work smarter, run faster than the best competitor and trust them to take smart risks.

CREATIVE & STRATEGIC
I'm creative at the core. I'm strategic. A nerd for data.
If you ask others, they will say that's what makes me stand out.
I have a curiosity for continuous learning. I love to tear things apart to see how they work. And then rebuild them - better.
Effective marketing must be born from mind and heart. Data analytics & insights meshed with powerful storytelling that cuts the clutter and connects consumer love - with authenticity.

PERFORMANCE DRIVEN
Brand LEADERSHIP
I'm a passionate and accomplished brand leader. A leader focused on driving revenue and profit through winning omni-channel, integrated sales & marketing strategies. Extensive expertise in brand leadership, product merchandising and strategic B2B retail partnerships.
Portfolio DEVELOPMENT
I have a consistent track record of driving best in class revenue in a highly competitive consumer goods industry. I've focused on setting a strategic vision, establishing brand equity and dominating market share. I'm a huge fan of employing collaborative product development through local and global project management.
Retail PARTNERSHIPS
I have expertise in building best-in-class sales & marketing teams focused on effective communications and product execution with strategic B2B retail partnerships. I've focused my team leveraging power of the brands, creating consistent brand standards, employing powerful category management, CRM, data analytics and consumer research.
Consumer LOVE
I have proven success ensuring an omni-channel product and brand positioning which are integrated and reflected across all consumer touch points and sales channels. I've leveraged national TV, Digital, web, social platforms and POP to improve consumer's affinity, retail experience and purchase conviction.

WHAT OTHER'S SAY

EXPERIENCED
THINK BIG + FORWARD ● DO THE RIGHT THING ● BE CUSTOMER-CENTRIC ●
INSPIRE EXCELLENCE ● ROLL UP THE SLEEVES ● BE PASSIONATE ● HAVE FUN
