SALES & MARKETING
For the better part of my career, I've been immersed in Sales and Marketing. You could say it's in my DNA.
I've played progressive leadership sales & marketing roles with an iconic global leader that has helped millions of sleep deprived, frustrated consumers get a better night's sleep with innovative sleep products.
Along the way, I've developed a deep arsenal of skills and talents driving revenue, consumer awareness and brand affinity.
Developing solid, long-term partnerships with leading retailers, I've connected millions of Canadian consumers find best-loved mattresses.
Through my journey, I have been blessed to lead highly talented creative marketers and skilled salespeople, that as a team, we built the rocket fuel to connect consumers during their purchase journey and drive dominant market share in Canada.
PLAY TO WIN
If you want to win, you can't stand still.
I'm experienced in retail consumer product marketing + sales. With experience comes wisdom. I've learned from successes. I've probably learned more from failure. I'm focused on driving market share, revenue and profit.
You needed to constantly inspire your team to evolve. Remind them to work smarter, run faster than the best competitor and trust them to take smart risks.
CREATIVE & STRATEGIC
I'm creative at the core. I'm strategic. A nerd for data.
If you ask others, they will say that's what makes me stand out.
I have a curiosity for continuous learning. I love to tear things apart to see how they work. And then rebuild them - better.
Effective marketing must be born from mind and heart. Data analytics & insights meshed with powerful storytelling that cuts the clutter and connects consumer love - with authenticity.
I'm a passionate and accomplished brand leader. A leader focused on driving revenue and profit through winning omni-channel, integrated sales & marketing strategies. Extensive expertise in brand leadership, product merchandising and strategic B2B retail partnerships.
I have a consistent track record of driving best in class revenue in a highly competitive consumer goods industry. I've focused on setting a strategic vision, establishing brand equity and dominating market share. I'm a huge fan of employing collaborative product development through local and global project management.
I have expertise in building best-in-class sales & marketing teams focused on effective communications and product execution with strategic B2B retail partnerships. I've focused my team leveraging power of the brands, creating consistent brand standards, employing powerful category management, CRM, data analytics and consumer research.
I have proven success ensuring an omni-channel product and brand positioning which are integrated and reflected across all consumer touch points and sales channels. I've leveraged national TV, Digital, web, social platforms and POP to improve consumer's affinity, retail experience and purchase conviction.
WHAT OTHER'S SAY
"Simon deliver's awesome campaigns that drive retail partnerships, increased revenue, contribution margin & profit - on time - on budget."
Head of Sales & Marketing I North & South America
SEALY SOFA I DOMUS VITA
Lead an entrepreneurial team committed to category re-defining innovations. With a commitment to sleep first but closely followed by beautiful design, Sealy Sofa Convertibles simple-to-use sofa convertibles adapt to your needs whether it is to relax, think, work, sit or, of course, sleep. Proudly carrying on the traditions of Sealy, our team is dedicated to providing you with the highest levels of products and service. Our commitment infuses every aspect of our business.
Business Leadership - Managing vision and purpose: define and communicate a compelling and inspired vision for the portfolio growth strategy. Liaise with all stakeholders on various sales + marketing strategies and maintain strong relationships with all stakeholders especially finance, operations and global brand teams.
Brand Portfolio Strategy and Management - Business planning: build advanced and broad market and business knowledge to foresee future consequences and trends and to paint credible visions of possibilities to create competitive and breakthrough strategies and plans. Focused on omni-channel brand development including DTC, E-commerce and BBB. www.sealyhome.com + www.sealy-sofa.com.
Product Development - With a keen sense of curiosity, our team developed products that were not only on trend but forward thinking. We developed processes to ensure that the entire team was synchronized to bring exciting innovation to the consumer.
Business Acumen and Commercial Management - Ongoing monitoring of sales, contribute margin and profit against budget. Leverage strong relationship with sales, category management and trade marketing team to ensure the brand strategy is translated into optimal shopper and trade solutions.
Financial Management - Contribute to the revenue growth roadmap with a focus on mix optimization and price realization. Challenge the spend required for each business investment and marketing activity to ensure efficiency and effectiveness of spend to reach the defined brand goals.
portfolio of brands
#1 Specialty Memory Foam brand
# 1 Mass brand
#1 Luxury brand
including iconic brands
Stearns & Foster
#1 consumer satisfaction,
2017 JD Power Satisfaction
2018 "Product of the Year"
2018 "Today's Parent Approved"